When you visit our site, we collect and use information about the use of the website, and “traffic patterns”, to identify what individuals are looking at when they visit us. When initially collected, some of the information relates to you as an individual, but is later anonymised, and in all cases is only used to improve the performance and use of the website.
We also collect information and data automatically using cookies. Cookies are small text files the website can use to recognise repeat users, allow us to observe behaviour and compile aggregate data to improve the experience of the Site for you. For example, cookies will tell us whether you viewed the Site with sound or with text on your last visit. Cookies also allow us to count the number of unique and return visitors to our Site. All this data is eventually anonymised, so that you cannot be identified from it, and we would only use it for the reasons given above.